Personalized search results are here and the end-users rejoiced. No longer will the validity of a website be assigned solely by fancy-algorithms and clusters of servers in freezing rooms. We humans are now allowed to drastically affect what we deem worthy as a more bona fide result.
Who-da-whata? Special attention to markup and links use to be your claim to fame in Google, but now marketing will take an even more drastic role on who’s on top (popularity contest anyone?)
Web Marketing is going to play a much bigger role on what’s hot and what’s not. This isn’t a bad thing, it just means that the rules have changed. Allowing humans to decide what’s good has lead to some great creations, iTunes Genius anyone?
Clarification
After a second-trip I can see how my summary can be misleading. I’m not saying that your personalized results give you complete control of Google results.
Immediate realization; I’m saying that comments made on search results will affect whether or not an end-user will choose to remove, keep, or promote a result from their end.
If the site is greatly promoted via web marketing (word of mouth) or what-have-you this will affect how others choose to augment their results.
If you have no prior knowledge or simply haven’t chosen a side yet in regards to the result you’re looking at and the masses seem to agree that this result is more than valid, it’s safe to assume you might choose to click on this result as opposed to other not-so-popular results.
http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html
In the future, it’s easy to imagine a world where Google uses end-user preferences and integrates them into their current algorithm.
http://searchengineland.com/google-searchwiki-launches-15561.php
In conclusion
We’re in the golden age of democracy and people’s opinions are becomming more and more transparent. What’s important to consider is how your followers see you.
Recent Comments