In summary, the tragedy of the commons is best explained like this: A dilemma in which multiple individuals acting independently and solely and rationally consulting their own self-interest will ultimately destroy a shared limited resource even when it is clear that it is not in anyone’s long term interest for this to happen. — Wikipedia.

I think it’s a stretch associating the “Tragedy of the Commons” with cleaning a coffee pot.  It sounds more to me like a simple story of teamwork.  When I think of Tragedy of the commons I think of a limited resource that cannot quickly be replenished.  Examples are fields of grass, a sea filled with fish, clean air, etc … not a clean coffee pot.

When it comes to repetitive chores I like to think that it’s usually the fault of the system and not so much the people.  There needs to be an obvious reason for a person to do a specific chore or it needs to be so ridiculously easy to do – that the person will do it without thinking.

1. Clean the coffee pot or your fired.
2. Clean the coffee pot because you are on video.
3. Clean the coffee pot or the office linebacker will pummel you.

If I had to suggest a sincere solution. I would agree with a suggestion that was made earlier.  A coffee maker that makes a single cup of coffee.  You make it, you enjoy it.  The benefits of coffee pot cleanup are most obvious with this setup.  The biggest con would be the amount of time wasted waiting on a cup of coffee to brew.  We could share the responsibility of making a bigger pot of coffee but then we would be right back at square one.

That’s a simple setup;  I am not sure how many groups out there can handle a more robust setup.

You could always assign all of the responsibility to one person, but what happens when that one person is too busy or even worse, out sick?

• By yourself

Watching television (including movies) is normally done …

• By yourself
• Next to friends
• Next to family
• Next to strangers

Maybe I should not replace watching television with internet browsing.

“Hey you, person next to me … sit here patiently while I entertain myself with another person far far away.”

The article highlights the possibility that slow load times are frustrating not only because of slow response times but because the web site itself has temporarily stolen your control and you are forced to wait on it.

This lack of control is compared to real world situations (not web based ones) such as waiting on someone or getting the remote stolen from you while watching a show.

“You’re forced into putting your objectives on hold, and left feeling powerless.”

They also go on to say …

“People waste all kinds of time on all kinds of things, and usually don’t mind doing it. What enrages people is when somebody else forces wasted time on you.”

Not really sure how to feel about this bold statement.? I don’t know about you, but I get pretty frustrated w/ myself when I waste my own time.? But wait!? Maybe that’s because I don’t have control over myself … hmmm who’d a thunk it?? So the next time your upset, maybe you should stop and consider the fact that — maybe — it’s because you’re not in control.

Thomas Anderson (he’s not Neo yet) from the Matrix says: “I don’t believe in destiny because I don’t like the idea that I’m not in control of my own life.”? While The 7 Habits of Highly affective people reminds you:? to only focus your energy on those things which you have influence over.? Conundrums that are within your Circle of Influence.? Everything else is just wasted energry.

http://www.pcworld.com/businesscenter/article/156305/memo_to_vendors_heres_how_to_build_a_winner.html

Thanks Will for emailing me this article.

Am I ready to take yet another big step and leave my oh-so-wonderful Verizon?  I’ll admit that the coming of the Blackberry Storm kept me in wishful-thinking mode and I was hoping that it was going to be my end all solution to my future mobile needs.  Sad to say the phone did not impress me either in person or online reviews.

iPhone seems like the next best choice, but my understanding is that it does everything extremely well except act as a phone.  Why call it an iPhone when it’s more of an iMobile (device).  I’ve also heard plenty of people complain about it’s weak battery life (only because of it’s robust plethora of apps).

The battery life dilemma can be resolved by getting a car charger and maybe an extra cord for work to recharge while you’re working hard (read: researching more about your iPhone).  Why Apple didn’t consider allowing for easy battery replacement is beyond me.

Stop and Stare as an ordinary man w/ his ordinary comfortable ways slowly converts to a new trendy technology on the basis of “it’s better.”  It’s not about purchasing a phone anymore.  It’s about purchasing something that will keep me connected by whatever means possible, have it be facebook, twitter, flickr, banking service, google maps, instant messaging, sms messaging, visual voicemails, feed readers, email clients, internet radio, everyday web browsing.

“He’s gone 10 hours straight, he’s like a machine … I know kung-fu.”  Communication is evolving and we should to.  Now which road do we take?  The text-based one, or the one w/ all the pretty visuals.  They do say that a picture is worth a thousand words, but simple is safe.

Someone help me.

Who-da-whata?  Special attention to markup and links use to be your claim to fame in Google, but now marketing will take an even more drastic role on who’s on top (popularity contest anyone?)

Web Marketing is going to play a much bigger role on what’s hot and what’s not.  This isn’t a bad thing, it just means that the rules have changed.  Allowing humans to decide what’s good has lead to some great creations, iTunes Genius anyone?

Clarification

After a second-trip I can see how my summary can be misleading.  I’m not saying that your personalized results give you complete control of Google results.

Immediate realization; I’m saying that comments made on search results will  affect whether or not an end-user will choose to remove, keep, or promote a result from their end.

If the site is greatly promoted via web marketing (word of mouth) or what-have-you  this will affect how others choose to augment their results.

If you have no prior knowledge or simply haven’t chosen a side yet in regards to the result you’re looking at and the masses seem to agree that this result is more than valid, it’s safe to assume you might choose to click on this result as opposed to other not-so-popular results.
http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html

In the future, it’s easy to imagine a world where Google uses end-user preferences and integrates them into their current algorithm.
http://searchengineland.com/google-searchwiki-launches-15561.php

In conclusion

We’re in the golden age of democracy and people’s opinions are becomming more and more transparent.  What’s important to consider is how your followers see you.

But this post isn’t about Katie, this post is about the website I found via Katie.  A website called “We all Hate Quickbooks.”

What does this one web page do?

This one web page looks at conversations coming from Twitter.  The website filters out (pulls) conversations that mention Quickbooks.  It’s an interesting way of observing what people have to say about Quickbooks without ever making them fill out some survey or poll.  In other words these are people giving their honest opinion [, well about as honest as it can get].

What fascinates me is that they’ve managed to completely bend [, maybe even break] what Werner Heisenberg has to say about close observation.  It’s been stated that you can’t observe anything closely without affecting it.  I think that’s exactly what this web page is doing, until it gets too popular of course.

Someone who might massage your brain a bit more is Jane Goodall (the chimp lady), she ran into this same dilemma as well.

This observation seems pretty close to me, but maybe I just misinterpreted the statement and they’re only referring to close in regards to physical proximity.

I just thought they idea was clever, there is so much information being flung from the corners of this world you really don’t have to ask (bug) for it anymore … just know where to find it and organize it into a usable, non-bias, digestible format.

This idea may just set a new standard for performance ratings and quality assurance surveys.  No more filling out that form that doesn’t give me immediate results but yet somehow manages to make me feel guilty enough to fill out.  Ok I’m lying, I never fill it out … but someone has to … why else would they keep making them?

I like my regular old Samsung phone, it has what I need … it’s a phone with text messaging.  That’s all I really use.

Enter Will.

He shows me twitterific, facebook, gmail, gtalk, google maps, google search, the easy voicemail system, and contacts section, oh and wordpress (blogging from your phone) oh my.

How dare he accidently sell me.  I use all of those things, and now I don’t have to be stuck at some desk in my home or office.

Ok, so he didn’t tell me about the wordpress thing, but still you get the point. It’s the thing I never knew I always wanted.

There is one thing and one thing only keeping me away and that’s the AT&T network.  Verizon rules, can you hear me now?  – Good.   

Secondly I’d like to mention that this post is not verbatim per Marissa Mayer, but more of my interpretation of her presentation. I didn’t change too much so don’t worry. I’m also sure that I missed some stuff because her presentation was moving a bit fast towards the end.

A Glimpse under the Hood of Google

Think about the Everyday

You solve big problems when you think about the everyday.

On an everyday bases there’s a set number of tasks and knowledge people wish to gain. iGoogle provides this, it allows everyone to personalize their search page and provide them with what they want without any extra clicking.

iGoogle also provides a great way for distribution and advertisement. Distribution – Any developer can create a gadget; Advertisement – this alone sells (advertises) you as a developer.

Lower the importance of something and make it possible, make it more likely. If you enjoy crossword puzzles, it’s not likely that you’ll set your home page to the New York Times crossword puzzle because there are other more important things the home page can be set to. With iGoogle, setting the cross word puzzle is not such a big deal, because it’s just one of the many things that can be placed on your home page.

Keeping it Simple

History on the Google Search Page

A lot of people like the simple Google Search page; an obvious call to action, a very clean look. Occam’s razor for logic says: The simplest design is probably right.

Sergey created the original homepage for Google Search. Marissa Mayer as been asked a thousand times over “what was your logic behind the Google Search page?”

When Marissa asked Sergey what his inspiration was, he looked confused and after a short pause answered: We didn’t have a webmaster. And, I don’t do HTML.

The Google Search page has gone through a number of subtle iterations; one of these iterations provided the search page with the copyright statement at the bottom of the page.

When the search page was first going through some one-on-one testing with end-users they found that many users were not used to the simplicity of the Google Search page.

The page would load and the end-users testing the page would stare. They would sit and stare, after about 40 minutes of staring Marissa would finally ask “is everything ok?”

The end user would response “I’m waiting for the rest of it.”

They found that the simplicity of the page made end-users feel as if there was more waiting to be loaded onto the page. The copyright symbol was added as a punctuation mark. Letting the end user know that the page is now done loading and you can commence with interacting.

Another frequently asked question about Google services was “how many people work there?” Marissa would answer about 80 employees. The next question was always “are you from the psych department?”

Advanced System made Simple

“beautiful code” >> Load Balancer (decide which logic server to use) >> Mixer (organize query for most valid results) >> Google Web Server (Relevant Advertisements + Search) >> Mixer (right relevance and order) >> Google Web Server (write html to page) >> Query travels back

700 – 1000 machines get hit with this query (takes about 0.16 seconds)

Our users don’t need to understand how complicated our systems are in order to use them.

The Science of User Experience (Interaction) Design

Design has become much more of a science than an art. You can mathematically figure out what design works best with end-users.

Split AB Testing (derive the best design)

When a change is made you know what you’re gaining, but do you know what you’re losing, what future movements (interaction) you’re changing?

Example: The amount of white space under the Google logo on a search page with results.
This test showed convincingly that less white space rather than more produces more usage and more revenue.

Example: Yellow or blue background for paid results.
Yellow produced both more satisfaction and more revenue.

Understand users better than they understand themselves.

“If you don’t listen to your customers, someone else will” – Sam Walton

“If I had asked people what they wanted they would have said faster horses.” – Henry Ford

The Number of Search Results Returned

Split AB testing was done with the “number of results” returned on a query. When given a choice between returning 10, 20, and 30 results; everyone said they would like to see 30 results returned. Soon after this change was made they noticed that the amount of searches decreased by 20% (this is bad).

They put on their thinking caps and tried to figure out why there would be less searches. The most obvious explanation was that, they’re receiving more results so there are fewer results to page through. After extensive research it was found that people were performing less searches because the page took longer to load; a variable that was not considered in their change. People really care about speed. They worked with this discovery and put their Google maps on a diet and noticed that they gained a 30% increase in people searching maps.

They also discovered that instant feedback allowed their users to learn faster. Instant feedback provides a steeper learning curve. Turn your users into experts as soon as possible.

Google Video vs. YouTube

It took Google 24-48 hrs to get your video uploaded. YouTube did it instantly. People preferred YouTube because of the experience.

The urgent can drown out the important. How can we take searchers and make them better. Could we do something that would teach them to become better searchers?

The learning curve on search is extremely fast. People start off by asking complete questions, they later learn to optimize their searches by using keywords. The learning curve is so short people become experts in minutes.

Add to the experience by making it didactic (instructive, art or science of teaching).

Think Long Term

Earlier we spoke about thinking short term. Short term allows you to see your daily routine and solve that problem or inconvenience you deal with all the time. Everyday tasks shouldn’t be hard, you shouldn’t even have to think about them — so if you are — maybe there’s something worth solving there.

Thinking long term is good because it allows you to consider how your world may change. You use a cell phone today, but a cell phone is only a means to an end … but what end; communication, entertainment, organization?

6 month thinking lead to a nicer cell phone, 2 year thinking lead to a more robust cell phone, 10 year thinking lead to the iPhone.

It’s obviously harder to predict the status quo the further you go out, but that’s what separates you from everyone else.

Google knows that in 10 years out they’ll have a bigger index, and there will be a dramatic context change. Google believes that search will be more personalized.

A simple search was first created, then an image search, then a blog search, then a news search, then a video search, then a map search. Now Google needs a search engine that searches their search engines. What’s always been wanted is the ability to search.

Creating what is Hard

Google has a secret, why are their products so amazing and why won’t many compete with them? It’s because they work on the impossible. They have fun gadgets and toys, but there is meaning to their madness. They build everyday applications that solve the harder problems of the world.

“A Healthy disrespect for the impossible” – Larry Page

????????The Impossible Search

Search is an impossible problem. But we work very hard for it every day. Dr means drive, doctor, and Dominican Republic … trying to disambiguate the search based off of 2 letters.

Getting to a 95% solution is a huge benefit.

GOOG-411

Google doesn’t know if they’ll ever make revenue from GOOG-411, they believe that’s helpful and a good idea overall that will help people in everyday tasks, but there’s more.

Behind this application lies advanced technology, voice recognition. This leads to bigger better things. Should your first iteration not work, there is always a new way to package it.

Breaking the Language Barrier

You search in Arabic, the query translates to English, finds the results, retranslates the results, then translates the pages as you click through them.

Be scrappy. Revel in constraints. The company is composed of many small teams, we’re constrained by time, people, etc …

Constraints help. Google translated their pages to 14 different countries. They went through a lot of trouble. Google sent this information to translators; it went through testing and “Q&A”. Google would update while information was getting translated, the deliverable translations were old and headaches followed soon thereafter.

Later on she spoke with a friend who owned a website; this small website was owned and worked on by 6 other employees. They managed to translate their site to 50 different languages. It turns out that fans enjoyed the site so much; they would offer to translate pages.

Google Health

Google Health is once again trying to work on a serious problem, giving people the ability to keep their own information. It took me (Marissa Mayer) 4 doctors to figure out if I was due for a vaccination because of a trip that I was taking.

It’s doubtful that allowing people to keep their own medical information will solve the problems of the medical history world, but we’re moving in that direction in a healthy disrespect for the impossible.

Imagination is a Muscle

Google Ride Finder

Maybe if we got enough of these we could define traffic patterns. Looking at these GPS signals, we wanted to know how closely we could get to the real thing. How live can the search be how we can best represent the information?

The purpose is not really to move forward with this but if we figure out the technology behind this we might be able to use it for a better purpose.

Brainstorm on Hypothetical Project

An example for working out the brain would be building a bridge between 2 buildings. How big would it be, what do we use, how high should it be. Something that currently has no practical use, but it gets the mind going

20 Percent Time

Let people work on what they want to work on, it’s where the best products come out from.

The overall approach is solving our own problems to the best of our ability then releasing that technology to everyone else. If it helped us it usually always helps everyone else.

Where Google gets most of it’s Input

The majority of user feedback used by Google comes from emails, statistics, and split AB testing.

Takeaways

Think about the everyday – Look at your everyday, if something in your everyday is requesting too much of your undivided attention, this might be something worth working on

Keeping it simple – Simple helps solve one definitive problem, solving one problem at a time and iterating on this solution seems to work

The Science of User Interaction Design – Know your users better than they know themselves, this sometimes means stepping away from the computer and putting yourself in their lives.

Think long term – Building for the next 6 months is great, but it would be best if you could think for a further future.

Create what is hard – Work on something meaningful, something hard even if it’s hidden in a not so meaningful disguise.

Imagination is a Muscle – Remember to spend time playing with what you’re passionate about. If you don’t know what you’re passionate about, you might want to start with that first.

It’s 7:30a right now, that translates to 9:30a Houston time. I’ve got about 1 hour before we start registration for Google IO / breakfast, yum.

We’re staying at the Intercontinental Hotel, which is wow to say the least. The view is gorgeous, yes I’m a guy and I can say gorgeous when the moment calls for it. Beautiful view in the center of Downtown San Francisco California.

Weather is awesome, the sun is out but it’s not hot. I’m going to go now and enjoy that thing they call life, it’s almost like it’s easier to do that here. Oh yeah and learn some stuff.

While talking to myself this morning – in my head of course, not out loud – at least I don’t think I talk to myself out loud?

“Humans are data covered in interface.” – Eloy Zuniga Jr.

Is it wrong to quote yourself? Oh well, too late. As far as I’m concerned there were only two people in that conversation and one of us had to say something.